Campaign Development • Creative Direction • Content Creation • Digital Asset Creation • Print Production • Social Media Content • Filming & Video Production • Video Editing • Copywriting • Internal Communications • Stakeholder Management • Project Management

From a young age, I've been drawn to creativity and the power of visual storytelling. Whether working on a professional campaign or a personal project, I bring curiosity, strategic thinking, and a people-first approach to everything I create. I believe the most effective design goes beyond aesthetics, creating meaningful connections, inspiring engagement, and delivering tangible results.

Over the past five years, I've built my career across graphic design, content creation, marketing, and brand communications. My journey began at Print On Wood, where working within a small team gave me hands-on experience across sales, client communications, pre-press, production, photography, creative direction, and marketing. This fast-paced environment taught me adaptability, problem-solving, and the importance of balancing creative ideas with commercial outcomes.

Today, as the Internal Graphic Designer for Hertz across the APAC region, I work closely with stakeholders across multiple markets to deliver creative solutions from concept through to final execution. My work spans campaign development, digital and print design, retail signage, vehicle graphics, internal communications, social media content, and brand storytelling, ensuring every project aligns with brand standards while effectively engaging diverse audiences.

A career highlight has been leading the concept, filming, production, and editing of a company-wide values video distributed across the APAC region. Alongside my design responsibilities, I also lead Hertz's APAC employee recognition program, A.C.T., and independently produce the quarterly wellbeing newsletter, supporting initiatives that strengthen employee engagement and connection across the organisation.

Proficient across the Adobe Creative Suite and experienced in both digital and print production, I bring a strong eye for detail, visual communication, and strategic design thinking. I enjoy collaborating with stakeholders, managing projects from start to finish, and transforming ideas into purposeful creative outcomes that support both business objectives and audience needs.

As I continue to grow as a designer, I'm excited by opportunities that allow me to push creative boundaries, solve meaningful problems, and produce work that makes an impact. I'm passionate about thoughtful, well-crafted design and committed to continually refining my skills, expanding my perspective, and contributing to brands and teams that value creativity, innovation, and authentic storytelling.