From a young age I’ve always found myself drawn to creative projects. From making movies in high school, crafting in depth travel journals and to diy’ing many projects & furniture around my home - creating & crafting comes naturally. I consider my ‘I can do that’ mentality a strength. As someone that never shies from a challenge, I am easily excited by new projects & always welcoming new approaches to get to that end goal.

Outside of the office you can find me practising one of my thousands of hobbies. The current favourites are teaching myself to sew & paint – both of which are coming along quite nicely & provide a great sense of pride. So long as the sunshine is involved, I enjoy any form of being outside like hiking, walking or running. I am often guilty of bringing copious sweet treats to the office as I love to bake, and for me, a perfect Sunday is spent exploring signature coffee’s at cafe’s across Melbs, some form of movement, getting fresh food from a local market to try a new recipe & settling in for the evening to indulge in a new series/film.

As a Graphic Designer with the Cheltenham‑based business Print On Wood in October 2021, through to my current role at Hertz, I’ve developed a design approach grounded in thoughtful execution, human‑centred storytelling, and strong brand understanding. I believe the best creative work comes from truly understanding both the audience and the brand, and this philosophy continues to shape how I approach every project.

In my previous multifaceted role at Print On Wood, I played a pivotal part in the seamless functioning of the business. Including strategic sales & client communication, precision photo editing & colour matching, expertise in finished artwork & pre-press operations, job scheduling, dynamic problem solving, product ideation, creative problem solving, digital campaign media curation & support, squarespace, creative direction, brand development & deadline management. My contribution towards marketing & campaign media curation has resulted in our most impactful & successful reach yet with target audiences across Meta. Our social platforms have grown in followers, repeat customers & overall customer satisfaction.

Since joining Hertz in September 2024 as the sole internal Graphic Designer, I’ve had the opportunity to expand both my creative scope and strategic impact. Collaborating with internal and external stakeholders across APAC, I manage projects from initial concept through to final delivery, ensuring all assets align with brand guidelines while adapting them for multiple markets and platforms.

My role spans campaign development, digital marketing assets, retail and location signage, print‑ready artwork, vehicle wraps, and social‑first content. One of my proudest recent projects involved travelling interstate to concept, direct, film, and edit a staff video showcasing Hertz’s new company values. The final piece was rolled out across the APAC region and remains a highlight of my career! Not only for its creative execution, but for its ability to connect people to a shared brand vision. Alongside this, I lead APAC‑wide internal communications initiatives, including a monthly newsletter and quarterly business updates presented to senior executives.

In addition to the portfolio that I’ve been building over the last 5 years, I’ve proudly been establishing my professional personal brand by engaging & running several committees & groups to foster community within the Hertz group. As mentioned previously, I’ve had the pleasure of taking ownership of the Hertz APAC wide staff recognition & celebration program, A.C.T. Managing expectations with all of our regional & area managers across Australia, New Zeland & Asia-Pacific, I work closely with these teams to establish video content & curated communications by hosting celebrations for the selected winners. In addition to this, I am apart of Hertz wellbeing committee & exclusively run the quarterly wellbeing newsletter that highlights all of our staff-centred initiatives & programs. Outside of the creativity & designing, I am an individual that values human connection, & community, so being able to participate in these initiatives truely brings me joy & a sense of belonging.

Proficient across the Adobe Creative Suite and highly experienced in both digital and print production, I bring a strong eye for photography, composition, and detail. I’m comfortable working independently while collaborating closely within a team, managing multiple deadlines, and contributing to broader creative direction through moodboarding, asset curation, and campaign development. I’m deeply motivated by brands that value craft, consistency, and forward‑thinking design, and I actively stay engaged with trends across design, fashion, and visual culture.

As I continue to expand my career and grow as a professional, I am eager to build my portfolio with innovative and impactful designs. I am ready to take the next step in my journey as a designer, leveraging the skills and experiences I have curated thus far. My passion for creativity and dedication to excellence drive me to continually refine my craft and explore new opportunities that challenge and inspire me.