Vehicle Wraps & Racing Suits | Hertz & Thrifty
CREATIVE DESIGN • VEHICLE WRAP DESIGN • APPAREL DESIGN • BRAND APPLICATION • STAKEHOLDER COLLABORATION
OVERALL OVERVIEW
Working with franchise partners across Australia, I developed a range of large-format branded assets designed to maximise visibility at community events and motorsport activations.
This project included the design of custom vehicle wraps for Hertz and Thrifty fleet vehicles, as well as bespoke Thrifty-branded racing suits created for local motorsport sponsorship initiatives. Each asset was designed to create strong brand presence while remaining aligned with evolving brand guidelines.
OVERALL OUTCOME
Delivered high-impact branded assets that supported franchise sponsorship activity and increased brand visibility within local communities and motorsport audiences. The project highlighted the versatility of both the Hertz and Thrifty brands across non-traditional marketing environments while strengthening franchise engagement and stakeholder relationships.
VEHICLE WRAPS
OVERVIEW
Partnering with a franchisee involved in local motorsport sponsorships, I designed custom vehicle wraps for a Hertz Toyota Kluger and a Thrifty Mitsubishi Eclipse Cross. Each design was tailored to showcase the distinct personality of the respective brand while creating maximum visual impact at community and racing events.
OUTCOME
Both concepts were approved by stakeholders with minimal revisions and successfully rolled out as promotional vehicles, providing strong brand visibility and creating memorable event experiences.
RACING SUITS
OVERVIEW
Working alongside a franchise partner, I designed a custom Thrifty-branded racing suit for use in local motorsport events. This project presented a unique opportunity to translate existing brand guidelines into a highly visible and unconventional application.
OUTCOME
The final design delivered a bold and recognisable brand presence, receiving positive feedback from both the franchise partner and the wider motorsport community.
