Stadium LED Advertising | Penrith Panthers x Hertz

CREATIVE DESIGN • DIGITAL OOH ADVERTISING • BRAND APPLICATION • STAKEHOLDER COLLABORATION

OVERVIEW

As part of Hertz's sponsorship partnership with the Penrith Panthers, I developed a series of LED stadium assets displayed throughout the 2025 NRL season across multiple venues in Sydney.

A standout component of the project was creating LED content for the Panthers' international fixture at Allegiant Stadium in Las Vegas, providing Hertz with brand visibility on a global stage.

OUTCOME

This project demonstrated the versatility of the Hertz brand across large-scale sporting environments and provided a unique opportunity to contribute to an internationally televised event viewed by audiences both in Australia and overseas.