digital MEDIA – Print on wood — JessPettigrove'sPortfolio

The following projects are a collection of works from my first role as a junior graphic designer. Working for a small business taught me how important it is to be flexible, which gave me the opportunity to expand beyond typical duties & fulfil more marketing based responsibilities to greater grow my skillset & support their marketing team.

From brainstorming, filming & editing reels for both the feed & advertisements across meta, key responsibilities included curating EDMs (within Squarespace), supported planning of campaigns & meta advertisements, campaign related material for Instagram, Facebook & the Print On Wood website, website design & flow (within Squarespace), social media giveaways, examining previous campaigns, comparing ad reach, observing marketing trends, branded visual material for client communication and engagement on the socials.

After my input was included, we saw great success in those campaigns in the materials that I've worked on which have included EDMs, reels & static posts that have been used across both meta & google advertisements. That success has been measured by increased click rates, increased average order value, increased repeat client purchases, increased volume of orders for campaigns and increased engagement on our socials.

Below is a mix of outcomes that range from the listed above & have been used for Print On Wood for either marketing, communication or promotion.