Packaging Refresh | Print On Wood
PACKAGING DESIGN • PRINT DESIGN • BRAND DEVELOPMENT • ILLUSTRATION • PRODUCTION ARTWORK
OVERVIEW
One of my first projects as Print On Wood's Graphic Designer was refreshing the packaging experience across the gifting and homewares range. The objective was to create a more engaging and cohesive unboxing experience that reflected the personality of the brand and added value beyond the product itself.
The project included the redesign of thank you cards, envelopes, tissue paper, and product swing tags, creating a consistent visual system across multiple packaging touchpoints.
OUTCOME
To support the refreshed direction, I developed a custom set of bird, tree, and sky illustrations that were incorporated throughout the packaging suite, including a seamless tissue paper pattern and supporting branded collateral.
The final collection created a more considered and memorable customer experience while strengthening the overall Print On Wood brand identity through thoughtful packaging and presentation.